When you purchase an iPad, iPod, or other Apple device, you’re probably wondering if you’ll still get one of the iconic white Apple bags. Well, the answer is yes – but it’s not the same bag you may have seen before.

Apple used to give out a distinctive, flexible plastic bag – but for environmental reasons, they’ve retired that one and replaced it with a paper bag.

The World’s Classiest Paper Bag?

Though the bag is solid and a bit thicker than the plastic bags you usually get from the supermarket, it still has the same classic white color, emblazoned with the iconic Apple logo. Even if you purchase something small, like an Apple case, you’ll still get your own Apple bag.

But the most unique feature of the Apple bag isn’t what it looks like on the outside – it’s the handle. This handle feels just like rope, but it’s actually made entirely from paper.

Not only does this mean that the entire bag is recyclable, but it’s also strong enough to be reused. In fact, the bag is made from 80% post-consumer content – meaning 80% of the fibers in the bag are recycled from paper used in people’s homes and offices.

A Bag for the Planet

Apple takes its environmental reputation seriously, and it’s clear that they put a lot of effort into creating a special bag worthy of their high-end brand.

When you’re shelling out hundreds of dollars for a device, you know that the bag it comes in will be similarly classy (and probably expensive for Apple to produce.)

So next time you purchase an Apple device, don’t forget to appreciate the effort that went into the bag. It may seem like a small detail, but it’s just another way that Apple makes sure you know you’re getting something special.